Cookiepolicy
Last Updated: November 4, 2025
This Cookie Policy explains how PetPlanHero (“we,” “us,” or “our”) uses cookies and similar technologies on
petplanhero.com (the “Site”). It applies to visitors in the United States. For more information about how we collect, use, disclose, and safeguard personal information, please also see our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. Cookies help a website recognize your device, remember your preferences, and improve your experience. “First-party” cookies are set by the site you visit; “third-party” cookies are set by other domains (e.g., analytics or advertising providers). We also use related technologies such as pixels, web beacons, SDKs, local storage, and similar tools (collectively, “cookies”).
Types of Cookies We Use
| Category | Purpose | Examples of Data Collected | Retention |
|---|---|---|---|
| Strictly Necessary | Enable core features like page navigation, secure login, and form submissions. The Site cannot function properly without these cookies. | Session ID, security tokens, load balancing info. | Session-based; some may persist up to 12 months. |
| Functional | Remember choices such as language, region, and user preferences to personalize your experience. | Preference settings, saved states. | Typically 6–24 months unless deleted earlier. |
| Performance & Analytics | Help us understand how visitors use the Site to improve performance and features. | Pages viewed, referral URLs, device/ browser info, engagement metrics, IP truncated or aggregated where applicable. | Typically 13–26 months, depending on provider. |
| Advertising & Targeting | Deliver ads that are more relevant to you, limit ad frequency, and measure campaign performance. | Ad identifiers, browsing behavior across sites, inferred interests. | Typically 3–24 months, depending on provider. |
Note: Specific cookies may change over time as we improve our services. For the most current list, visit our Cookie Preferences center below.
How We Use Cookies
- To operate and secure the Site.
- To remember your settings and preferences.
- To analyze Site traffic and usage trends.
- To personalize content and measure marketing effectiveness.
Your Choices: Manage Cookies
You can manage non-essential cookies at any time via our Cookie Preferences tool, where you can enable/disable categories
like Analytics or Advertising (Strictly Necessary cookies cannot be turned off).
Most browsers also let you block or delete cookies through settings. The method varies by browser/device. If you block cookies, portions of the Site may not work properly.
Some browsers and extensions support a Global Privacy Control (GPC) signal. When we detect a GPC signal, we will honor it as a request to opt out of
“sale”/“sharing” of personal information for cross-context behavioral advertising where required by law. To learn more about GPC, visit your browser’s documentation.
Do Not Sell or Share My Personal Information
Certain U.S. state laws (including the California Consumer Privacy Act, as amended by the CPRA) may classify some advertising practices as a “sale” or “sharing” of personal information.
If you wish to opt out, please use our Do Not Sell or Share My Personal Information link and/or adjust settings in the
Cookie Preferences tool. These settings are browser- and device-specific. If you clear cookies or use a different browser or device, you will need to set your preferences again.
State Privacy Disclosures (U.S.)
Depending on your state of residence (e.g., CA, CO, CT, UT, VA), you may have rights to access, correct, delete, or limit certain uses of your personal information, and to opt out of targeted advertising,
sale, or certain profiling. We will process these requests consistent with applicable laws. To exercise these rights, please see our Privacy Policy and/or contact us as described below.
Third-Party Cookies & Tracking
Third parties may set cookies on our Site to provide analytics, measure ad performance, and deliver personalized ads on this and other sites.
They may combine information collected on our Site with information from other sources to infer your interests.
You can opt out of many third-party ad networks at the industry opt-out pages (e.g., NAI/DAA), but opting out there does not mean you will no longer see ads—it means the ads may be less relevant.
“Do Not Track” Signals
Some browsers offer a “Do Not Track” (DNT) setting. Because there is no common industry standard for DNT, our Site currently does not respond to DNT signals.
We do, however, honor Global Privacy Control (GPC) where required.
Children’s Data
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through cookies.
If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
When we make changes, we will update the “Last Updated” date above. Your continued use of the Site after any changes become effective signifies your acceptance of the revised policy.
Contact Us
If you have questions about this Cookie Policy or our data practices, please contact us:
- Email: contact@petplanhero.com
- Postal Mail: PetPlanHero, Attn: Privacy, 123 Example Street, Anytown, ST 00000, USA
Note: Update the contact details, postal address, and any links (e.g., Cookie Preferences, Do Not Sell/Share) to match your actual configuration.
Cookie Inventory (Illustrative)
Below are sample entries. Replace with the specific cookies used on your Site and keep this list current (name, provider, purpose, duration, type).
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics: distinguish users and measure Site usage. | 13 months (may vary) | First-party |
| _gid | Google Analytics | Analytics: session/page analytics. | 24 hours (may vary) | First-party |
| _fbp | Meta | Advertising: deliver and measure ads. | 3 months (may vary) | First-party |
| IDE | Google Ads | Advertising: ad delivery and measurement across sites. | Up to 24 months (may vary) | Third-party |