About Us
Who We Are
We started this project with one simple goal: to make pet insurance easier to understand, compare, and choose. Based in Sweden — where nearly 95% of all dogs are insured — our team has seen firsthand how good coverage can protect both pets and their owners from financial stress. Our experience comes from years of helping consumers make smarter financial and insurance choices across different European markets. We believe that informed decisions lead to better protection — for both people and their pets.
Our Mission
Drawing on years of experience creating consumer comparison platforms across Europe, we built this site to bring the same level of clarity and transparency to the U.S. market. Our mission is to help pet owners make informed decisions, guided by facts, not marketing. We want to simplify the complex world of insurance so you can focus on what truly matters — keeping your pet healthy and happy, without unexpected financial stress.
Why Choose Us
We remain completely independent. While we may earn a commission when you choose a provider through our links, our rankings and reviews are driven by data, coverage analysis, and verified customer feedback. No paid placements, no hidden bias — just honest insights to help you find the best plan for your pet. Here’s what sets us apart:
- Independent & Transparent: Every review is based on real data and objective comparisons, not advertising budgets.
- Expert Perspective: Our Swedish roots give us unique insight into what makes pet insurance work — Sweden leads the world in pet coverage.
- Free to Use: We never charge users or sell personal data. Our goal is to empower, not profit from confusion.
- Data-Driven Rankings: Each provider is evaluated across clear, measurable criteria like coverage, claim process, and customer satisfaction.
Our Story
Sweden leads the world in pet insurance adoption — and that experience is what inspires our approach here. We believe every pet owner deserves access to simple, trustworthy information before they buy. What began as a small project to make pet insurance comparisons clearer has grown into a mission to raise transparency standards across the industry. And while we come from a different market, our goal remains the same everywhere: helping pet owners make decisions with confidence.
Contact us
Email address: contact@petplanhero.com
Adress:
Evide Group AB
Org.no: 559168-9665
Jarnvagsgatan 3
413 27 Gothenburg
Editorial Integrity and Affiliate Disclosure
As part of our commitment to transparency, we want you to know how we make money. PetPlanHero is a free, independent platform created to help pet owners compare top insurance providers with clarity and confidence. We may earn a commission when you choose a plan through links on our site, but our recommendations are based on data, coverage analysis, and verified customer feedback — not paid placements.
We aim to keep our information as accurate and up to date as possible, but prices and policy details may change. Please visit the insurer’s official website for the latest information before purchasing coverage for your pet.
Information and Disclaimer
The information on this website is provided for general informational purposes only. It should not be considered financial, insurance, or veterinary advice. We recommend verifying all product details and pricing directly with the insurance provider.
PetPlanHero strives to provide accurate, unbiased comparisons but cannot guarantee completeness or suitability for every user. Your decision to purchase a policy remains your own responsibility.
For questions regarding our affiliate partnerships or editorial practices, please contact us at contact@petplanhero.com.